A selection of engagements that illustrate the Media Visionary approach — from enterprise AI platform development to building a national brand's first digital sales channel. Click any to expand.
Enterprise organizations lacked governance and transparency around their AI systems — exposing them to compliance risk and undermining executive confidence in AI adoption.
Led UX research and product strategy for the Cranium.AI governance platform within KPMG's innovation ecosystem — navigating enterprise constraints, conducting stakeholder alignment, and guiding rapid iteration from concept through MVP.
AI governance platform taken from concept to MVP. Cranium.AI secured $30M in funding and achieved enterprise adoption across multiple organizations.
Enterprise organizations were facing declining digital engagement, high customer drop-off, and digital products misaligned to real business goals — at significant scale.
Applied UX strategy, journey mapping, and product thinking across multiple organizational contexts — combining research, stakeholder collaboration, and iterative design to improve digital experiences.
Measurable digital experience improvements across multiple enterprise organizations — reduced friction, improved conversion, and product roadmaps aligned to business goals.
TruGreen — America's largest lawn care company — had never sold its core services online. Their entire sales process lived in call centers and with field technicians, and no two people sold the same way. Complex services like Tree & Shrub care were considered impossible to sell digitally.
Went undercover as a new hire in TruGreen's call center to document exactly how their best salespeople worked. Mapped the end-to-end offline purchase journey and rebuilt it as a digital experience. Conducted 500+ customer surveys and created a Virtual Technician feature to solve the technician continuity problem customers repeatedly raised.
TruGreen launched online service purchasing for the first time in company history. Previously unsellable services became available digitally, unlocking a new revenue channel and improving customer trust across the purchase experience.
Growth-stage businesses were losing qualified leads to slow response times, missed calls, and absent follow-up — revenue leaving through gaps that were preventable and fixable.
Implemented practical AI solutions — missed-call text automation, lead response systems, and AI customer assistants — tailored to organizational scale and existing infrastructure.
Measurable revenue recovery through faster response and automated follow-up — turning previously lost leads into booked appointments and closed business.
Nonprofit organizations and chambers of commerce were falling behind on AI adoption — not for lack of interest, but for lack of trustworthy, vendor-neutral practical guidance.
Designed and delivered practical AI literacy programs — from executive briefings and AI office hours to hands-on workshops — meeting organizations at their actual level of readiness.
Organization-wide AI confidence, specific use cases identified for immediate adoption, and leadership teams equipped to evaluate AI tools and investments independently.
Schedule a strategy call to walk through your situation and identify where the greatest revenue opportunities exist in your organization.